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Working with the Y (Why?) Generation

Working with the Y (Why?) Generation

A battle to reinvent the way you see your workforce [Video]

Leading figures from opposite ends of the corporate spectrum talk about how the Y generation work force have non-traditional attitudes to their work and careers and the challenges that this will present.

Don’t adjust your set – just turn up the sound a bit!

The sound quality here is not great (especially to begin with). There are subtitles, but they run woefully behind the actual content. It’s still well-worth a watch as the topics being discussed are really interesting.

The times they are a-changing

Participants Ben Verwaayen of Alcatel-Lucent, Tony Hsieh of Zappos and Christian Stadil of Hummel discuss how organisations will have to change the way they deal with their customers and their workforce in the future.

This is a YouTube video clip of a discussion that took place at the Zeitgeist Europe 2010 event.

It’s obvious that organisations need to change to operate successfully in today’s world.

Passions run high.

The discussion turned into a lively debate between the three business leaders, at one point things got a bit heated, these people obviously feel passionately about their subject.

There was a lot of talk of the need to come up with Core Values of a company and the need to embrace transparency.

Boris delays the debate

The debate had to be hurried towards the end and overran its timeslot because Boris Johnson had been late beginning the talk that preceded this.

The session ended with an opportunity for the audience to pose questions.

All in all, a video well-worth watching.

One Response to “Working with the Y (Why?) Generation”

  1. GraceM says:

    In the “olden days,” most employees would go to work, thankful that they have their jobs which enable them to support their families. These days, it seems that despite the economic downturn, employees have a very different attitude in the workplace. As the article says:

    “They talk about how the Y generation work force have non-traditional attitudes to their work and careers and the challenges that this will present.”

    “It’s obvious that organisations need to change to operate successfully in today’s world.”

    Generation Y seems to have influence in today’s corporate world. How does Generation Y influence the workplace?

    I found this article:

    http://www.businessgreen.com/business-green/analysis/2263408/gen-y-green-demands-workplace

    “The 18- to 25-year-olds just entering, or poised to enter, the workforce aren’t likely to be satisfied with shared ‘hotel-style’ desk assignments, drab cubicles or windowless spaces that have characterised offices in the past, according to new research that could strongly influence space and energy efficiency strategies in the corporate world.”

    “The highly educated, mobile and tech-savvy age group that falls within the demographic band known as Generation Y wants a workplace that’s like them: urban, flexible, collaborative, environmentally sensitive and unconventional.”

    “For them, work isn’t just a place they go to from nine to five, then go home. They want an office and a work culture that’s an extension of themselves and their home life – a place that supports what they value – and it better be green, according to a new study by Johnson Controls Inc. that has implications for employers, facility managers, human resources departments and building and office space designers.”

    How much influence does Generation Y really have? Are there any records of companies or corporations that have acceded to such “demands?”

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